The ultimate ideal of Soor designers is to achieve a full balance between form and function.
Soor group is completely aware of its position that it is neither a mass production factory nor a small studio creating art pieces, but somewhere between these two “borders” in which, we believe happens a true bond between artistic taste and industrial technique.
Not forgetting our several companionships with great Persian designers and architects, we learned from them while refining their designs in a more explicit way through our knowledge.